Our Research
Here are some of the independent research studies we have conducted using open-source data.
Purchase Capacity of Kolkata (Age-Specific)
- Mapped spending power across five major age segments: teens, young adults, professionals, mid-age, and seniors.
- Found a consistent 20–28% monthly disposable income gap between youth and middle-aged groups.
- Insights help brands position products according to realistic income elasticity.
Purchase Pattern of Kolkata (Age-Specific)
- Tracked category-wise spending across apparel, food, technology, and leisure.
- Impulsive buying Vs. value-for-money Vs. repeat purchase
- Insights help brands to launch products according to behavioural patterns.
Youth Hotspots of Kolkata
- Identified high-traffic youth zones using location-based data and social media activity.
- Major clusters include Southern Avenue, Park Street, and New Town cafés.
- Data used by hospitality and fashion brands for targeted engagement campaigns.
Old-Age Hotspots of Kolkata
- Mapped areas with higher senior citizen engagement in social and community spaces.
- Popular hotspots include Deshapriya Park, Gariahat mornings, and local club zones.
- Insights aid healthcare, wellness, and lifestyle services targeting elderly well-being.
Tea or Coffee – What Do Youth Prefer in Outings
- Comparative brand mapping of tea chains, coffee chains and local cafés.
- What are the most preferred side dishes
- Why tea or why coffee
What Colour Youth Likes to Wear in Kolkata
- Analysed fashion trends from social media, store data, and streetwear observation.
- Why earth tones, pastels, and minimalistic whites are trending
- Colour preferences for festivity and daily wear
Where Kolkata Does Lunch
- Studied lunch-hour crowd movement across corporate, college, and leisure zones.
- Top lunch destinations of the city
- Pice hotel Vs. Quick service Vs. Fine dine