Insights That Drive Better Decisions

Flagship insight :

SOTRS is a leading market research and consumer insights firm in Kolkata.

Retail Location Intelligence – Kolkata

Identification of high-potential commercial zones.
 

• Footfall patterns
   
• Area-wise demand
   
• Business density

Featured insight 1:

Purchase Capacity of Kolkata (Age-Specific)

• Mapped spending power across five major age segments: teens, young adults, professionals, mid-age, and seniors.
• Found a consistent 20–28% monthly disposable income gap between youth and middle-aged groups.
• Insights help brands position products according to realistic income elasticity.

Featured insight 2:

Purchase Pattern of Kolkata (Age-Specific)

• Tracked category-wise spending across apparel, food, technology, and leisure.
• Impulsive buying Vs. value-for-money Vs. repeat purchase
• Insights help brands to launch products according to behavioural patterns.

Featured insight 3:

Youth Hotspots of Kolkata

• Identified high-traffic youth zones using location-based data and social media activity.
• Major clusters include Southern Avenue, Park Street, and New Town cafés.
• Data used by hospitality and fashion brands for targeted engagement campaigns.

Featured insight 4:

Old-Age Hotspots of Kolkata

• Mapped areas with higher senior citizen engagement in social and community spaces.
• Popular hotspots include Deshapriya Park, Gariahat mornings, and local club zones.
• Insights aid healthcare, wellness, and lifestyle services targeting elderly well-being.

Featured insight 5:

Tea or Coffee – What Do Youth Prefer in Outings

• Comparative brand mapping of tea chains, coffee chains and local cafés.
• What are the most preferred side dishes
• Why tea or why coffee

Featured insight 6:

What Colour Youth Likes to Wear in Kolkata

• Analysed fashion trends from social media, store data, and streetwear observation.
• Why earth tones, pastels, and minimalistic whites are trending
• Colour preferences for festivity and daily wear

Featured insight 7:

Where Kolkata Does Lunch

• Studied lunch-hour crowd movement across corporate, college, and leisure zones.
• Top lunch destinations of the city
• Pice hotel Vs. Quick service Vs. Fine dine